What’s the point of customer service, if there aren’t any customers?
Church customer service begins with the Pastor and flows down. If the Pastor believes that when the church doors are open, people should be sitting in the pews/chairs just because the church is open, there might be a problem.
I love Jesus’ two “Greats.” The Greatest Commandment and The Great Commission.
“Love,” and “Go” are action words. They are words that motivate, inspire and influence. They are not passive.
I believe that people should be in the church when the church doors are open, but I also believe that when the doors aren’t “open” the church should “go” and “love” our friends and families and invite them to hear the Gospel of Jesus Christ so they may come into a life giving relationship with Him.
Church leaders can help their church by investing (yes I mean $$$$$) in marketing the church to its community. Why do you think “for profit” retail stores spend their hard earned money on advertising? Television, radio, newspaper, website, direct mail… yes they all cost money, but they all are effective in their own way. If you don’t think you need to advertise your church, I’ll ask you a question, “Do you think Budweiser believes they need to advertise?” My guess is that Budweiser will spend more money today alone on advertising than the all the churches in South Carolina and Georgia combined will spend on advertising for the entire year (think about that… that includes some very large churches in Atlanta.)
What if the church cared about potential new guests as much as Budweiser cared about potential new customers?
